Flamingo Lakes
The project
Flamingo Lakes is a master planned gated community in Mexico of 2,500 villas and condominiums, developed around 27 holes of golf and offering residents world class leisure amenities including a beach club and marina.
Having secured infrastructure loan funds, the development needed to move from ground level investors to end user sales around the globe targeting North America and Mexico.
Our brief
Create a marketing and sales strategy to sell the remaining property to end users.
The solution
Satzuma have put in place a comprehensive marketing and sales strategy
- The brand has been redesigned and made more appealing
- The web site has been rebuilt to include increased functionality previously missing
- Market research confirmed the key target segments
- A network of sales channels is being establised across the world
- All communication collateral has been redesigned
- A full support package for sales channels has been established and the sales process on site has been re-evaluated, to ensure the maximum conversion of all leads
- A sales force contact management system has been introduced
- Events and seminars organised
no news in this list.