Online marketing is also referred to as internet marketing, i-marketing, web marketing or e-marketing and is the marketing of products and services over the internet.

Satzuma designs eye-catching, easy to use and accessible websites. We are fully aware that the purpose of your website is to attract and encourage your existing and prospective customers to make an enquiry so the message you deliver must gain their trust immediately.

We can build and design your website for you or give you a website management system to build and manage it yourself. This system means that you can:

•  Quickly and easily manage your website without the need for technical knowledge
• Update your website with new content and special offers immediately
• Make changes without the need to go via an expensive, time-consuming third party
• Have direct control over the design and content of your most important marketing tool

We can help you with your Search Engine Optimisation (SEO) strategy. The best way to get your website found by search engines is organically. Good construction, the inclusion of quality, regularly updated content and having other appropriate websites linking to your site will give the site a good chance of being listed early for your key words and phrases.

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When used properly, email is an extremely powerful marketing tool, especially when used as part of an integrated campaign.  But the process from beginning to end takes time, expertise, technical ability and a creative flair, along with quality data.  Satzuma can help.

We Can

• Create a targeted list of opt - in emails
• Create your email
• Conduct the email blast for you
• Track the results & provide reports

Our Aim

• Increase email delivery rates
• Increase open and click through rates
• Boost online revenue generation
• Maximised e-marketing ROI 

• Sent from Address - is the first thing your customers will see.  Use your company name or the name of a person at your company and then keep it consistent

• Subject Line - keep it concise (40 characters or less is best) - summarise key message at the start to entice the reader to open

• Spam Words - keep the subject line & email content score less than 2 using infoUK and Yesmail's advanced spam checker tool

• Offers and calls to Action - make sure there is a compelling offer with a clear and obvious call to action

• Timing - in most cases B2B emails should be sent Tuesday through Thursday

• All emails which have been opened should be followed up by a telephone call. This significantly increases percentages of conversion to sales.